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Through The Years

The series of pictures below highlight Harrison’s 25 years of experience. Do you think he learned something about trade shows?

After all, what do you think gave him all that gray hair?

Why not profit on that experience?

Harrison has worked trade shows in every major industry. Since 1982 he has been attracting crowds and delivering leads for companies of all sizes -- small, large, and multinational corporate giants. In short, he’s been around the trade show business and understands what it takes to make your exhibit successful.

The question you have to ask yourself is: Do I want to entrust my trade show success to a ‘Johnny Come Lately,” who is learning the ropes? Or, do I want a seasoned veteran, who understands the complexities and psychology of the trade show floor?

Harrison understands and penetrates the psychological barriers of a trade show audience. He understands that each industry requires a different approach to its unique mindset. He understands the characteristics of sight-lines, ambient noise, clutter, traffic flow, and all the variable intangibles that can make or break your return on investment.

Over twenty years ago, Harrison originated the term “Trade Show Magician,” to better describe the specific skill-set mandatory  to  to meet the demands of the trade show exhibitor. What is a trade show magician? It is a magician who specializes in maximizing the awareness of a company and its products, on the trade show floor. A trade show magician is not a birthday party magician, restaurant magician, or jack of all trades corporate magician. Rather, he is, or should be, a highly skilled communicator who uses magic as a vehicle to achieve explicit predetermined objectives. He uses magic as a vehicle, or tool, and never as an end in itself. If truly successful, trade shows are his only business. Just as you wouldn’t hire a surgeon, who does carpentry as a side job, why would you hire anything less than a full-time trade show professional when your investment is on the line?

Magicians new to the market have adopted Harrison’s techniques, advertising, and magical effects into their own programs. Why? Because they know Harrison’s ideas are effective. This isn’t braggadocio. It is proven, time and time again by the history of success Harrison’s corporate clients have enjoyed when implementing his talents. The fact that 96% of his clients use him again says it all.

To view a complete list of Harrison’s trade show experience click here.