If you want a seasoned Trade Show Veteran, who understands the complexities and psychology of the trade show floor, you want Harrison Carroll.
Harrison understands and penetrates the psychological barriers of a trade show audience. He understands that each industry requires a different approach to its unique mindset. He understands the characteristics of sight-lines, ambient noise, clutter, traffic flow, and all the variable intangibles that can make or break your return on investment.
Over twenty five years ago, Harrison originated the term "Trade Show Magician," to better describe the boothmanship skill-set mandatory to meet the demands of the trade show exhibitor. What is a trade show magician? It is a magician who specializes in maximizing the awareness of a company and its products, on the trade show floor. A trade show magician is not a birthday party magician, restaurant magician, or jack of all trades corporate magician. Rather, he is, or should be, a highly skilled communicator with an understanding of business, who uses magic as a vehicle to achieve explicit predetermined objectives. You shouldn't settle for anything less when your investment is on the line.
Magicians new to the market have adopted Harrison's techniques, advertising, and magical effects into their own programs. Why? Because they know Harrison's ideas are effective. In 1996, if you typed Trade Show Magician into a browser, only one name came up – Harrison Carroll.
View a complete list of Harrison's trade show experience